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A method to follow that will allow you to write your pages so as to make them more convincing. <br><br> Imagine being able to multiply by 2, 3, maybe 7 the number of contacts you get through your site simply by following this method step-by-step.<br><br><br><br> Contacts in 4 points? Yes, you can! <br><br> If you really want to catch the attention of a possible customer, it&#39;s very simple, you need to talk to him about what interests him. Immediately, from the beginning. <br><br> And, in your opinion, what is it? Before I tell you what it is, I will tell you what it is not.<br>His attention will not or will not be captured by the history of your company, the potential successes you may have had, the reasons that make you unavoidable. 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The insurances work exclusively on this, fire insurance, car insurance, mobile insurance, and computer etc. <br><br> Do you think that one or the other is more effective in motivating and pushing people to action? And if so, which one do you think?<br><br><br> I&#39;ll let you think for a moment. <br><br> The answer is yes, there is one of them that makes it much easier for people to take action. And this is the negative motivation. <br> In the first, you learn that an unscrupulous employee of your bank has embezzled, your account is affected and you lost 35 000 $ in the maneuver? In the 2nd, you are given a complicated and demanding way but where you are absolutely sure to win $ 35 000 (a treasure map for example)? <br> The answer is certainly the first case.<br><br><br><br> How to apply this principle to your site? <br><br> The starting point is the principle stated above. From this one, you have to take a moment to think. The objective of the operation will then be: <br> Define and determine something your customers have and do not want to lose; Then to show them why and how they can risk losing this something; And finally, sell them your solution to avoid this loss. <br> By simply following this, you are then sure to persuade and convince your future client.<br><br><br><br> I propose a little exercise. The goal is simply to better understand your audience, ie your customers. Sit quietly at a table and take a moment to reflect on the following points. <br><br> 1st step <br><br> For each of the following questions, list 3 to 5 points: <br><br> 1- What are your customers afraid of or anxious about?<br><br><br> 2- Are they envious and/or [https://www.houzz.com/photos/query/jealous jealous]? What? From whom? <br><br> 3- Can they be angry? Against what? Against who? <br><br> 4- Are they frustrated with something? 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Here is the return on investment on which to support.<br>Demonstrate and explain the financial profitability that your product or service will bring to the customer. How much will your customer buying it be able to recover in X days? <br><br> When a duration is specified, it makes more concrete your product or service. It is therefore very advisable for a little palpable service such as [https://en.wiktionary.org/wiki/training training] for example.<br><br><br><br> Sell time <br><br> In this case, the place is left to the time gained thanks to your offer. So it&#39;s the same logic as before, but then you talk about time saved or the time you allow not to lose. <br><br> The goal is that the customer realizes that he can certainly do it alone but, be careful, that it will ask him to sacrifice a number of months, years.<br>Your offer is then ideal because what you offer is simply a shortcut of X months, years of testing, research, learning, studies or what you want. <br><br> Sell what will happen if the customer does not act <br><br> You simply let the customer know what will happen to him if he does not decide to take action; if he does not decide to buy your product or service.<br><br><br><br> And what&#39;s interesting to know is that it&#39;s the short-term consequences that work best to persuade. Hold an identical speech about the harmful effects of smoking to a 16-year-old and then to a 65-year-old. You will be more likely to convince the 2nd person than the 1st person. <br><br> Split rate <br><br> This means is ideal when your offer consists of several elements.<br>It is thus possible to present your price, not globally, but to indicate how much each element is worth. For example, if you sell something at $ 150 consisting of 10 items, present the price as $ 15 each. It is the same principle as to indicate a tariff in the form of monthly payments.<br><br><br><br> It has been proven that the brain retains in these cases the price of each item at $ 15 here or there monthly payment at $ 37 rather than the price as a whole. The price break is often reduced by a simple reformulation of the tariff. <br><br> Compete with alternatives <br><br> This is not always possible but if you can, it is very interesting to put your product or service next to its alternatives that give similar results but are more expensive.<br><br>Not always possible but the impact is huge when it is. <br><br> Online training is a clear example. It is very easy to compare them to conferences, coaching, a seminar or private lessons etc. <br><br> Explain that the value is greater than the price <br><br> Here, the goal is to show how what you offer represents a much more important value for the customer compared to the financial counterpart.<br><br>On the other hand, you absolutely need a valid reason to support the comparison. <br><br> As part of a new product, the reason may be the launch at a preferential rate for a limited duration and number of customers. <br><br> Regarding online training, the product does not generate any particular costs.<br>This makes it possible to offer it to as many people as possible at an affordable price. <br><br><br><br><br><br><br><br><br>Ksoft Is Leading  ,development,software,application development and conversion rate optimization company in united states we help you to grow your business<br><br><br><br><br><br><br>(adsbygoogle = window.adsbygoogle || []).push({});